The strength of the Benefitz offering was showcased with a range of in-store items produced and installed for a promotion at the impressive Fine Wine Delivery Company super stores at Mt Wellington and Mairangi Bay. The Fine Wine team are great marketers and asked if we could help with their big promos.
Led by Account Manager Blake Douglas, members of the Benefitz team went to both stores to look at the options and provided advice on the best ways to make an impact with printed images. At that stage all the measurements were taken as well. “Timing for the project was critical,” says Blake Douglas. “The Fine Wine marketing crew created the artwork based on our measurements and specs, from which we printed and installed all items. We managed to install all graphics at both stores in one day which is a real credit to our Benefitz install team.”
The major promotion had $50,000 worth of travel up for grabs for a lucky customer. A strong offer that was projected very well with powerful graphics designed in-house by the Fine Wine Delivery Company. As is demonstrated in the accompanying photos, the combination of all the promo items in-store certainly got the message across to all customers in-store and out. Strong billboards – PVC mesh – were produced and installed on the outside of the stores using the simple Benefitz tensioned railing system. Floor Decals also made a great impact. Other items included Hanging Banners, Posters, A-frame Inserts; Palight and Corflute prints, Free Standing Strutted Prints and Trolley Inserts.
“This project certainly demonstrated our all round capability,” adds Blake Douglas. “To be able to produce all these items cost-effectively, efficiently and then have them installed makes it very easy for the customer. It is also very pleasing when it looks so good and I also understand the promotion went very well.”
ACCOUNT MANAGER: Blake Douglas
DESIGN/CREATIVE: Supplied
PRINT: Benefitz Mutoh Large Format Machinery, Benefitz 5 Metre Uvistar Pro8 Printer, Benefitz Vutek EFI LED Flatbed Printer, Benefitz HP Latex Large Format Printer
FINISHING: Benefitz CNC Router
INSTALLATION: Benefitz Signage Team, Benefitz Signage Team using Benefitz ESR Tensioned Railing System
APPLICATION: Benefitz Signage Team
