Benefitz Tackles Huge Rugby World Cup Project
The team at Benefitz completed a challenging project – to rebrand three stadium venues for the Womens Rugby World Cup held in New Zealand, including for the opening ceremony and final.
The three stadiums used for the Rugby World Cup were Eden Park and Waitakere Stadium in Auckland, and Northland Stadium in Whangarei.
“We were thrilled to be chosen to deliver this project for NZ Rugby and World Rugby as it gave us a real opportunity to show our wide range of capabilities,” says Sales Manager Blake Douglas, who managed the project for Benefitz.
“We understand we were one of around a dozen local and international business to pitch for the event, so to be given the nod was very pleasing. Our all-round manufacturing and installation capability, lengthy track record and use of solar power would have been big factors in the decision.”
For Benefitz the project included the branding of the three venues as well as wrapping 12 team buses and satisfying the display requirements of several international event sponsors.
“Our strength in the design area played a huge part in the event going very smoothly,” adds Blake Douglas. “We have a team of 10 creative people who can respond quickly to the requirements of these event organisers. On the back of that strength, we have one of the best – if not the best – large and grand format printing operation in the country. It’s powerful with the ability to print up to five metres wide and any length. Event requirements ranged from printing massive banners and lots of rigid signage panels through to adhesives for buses and general use branding and covering up at the venues. We also produced over 60 media backdrops – both rigid and fabric – and additional items such as branded archways and media towers and hundreds of metres of printed fence mesh.
“Our team undertook all of the installation, with windows of just five to seven days to get things installed from start to finish. Each of the venues had different challenges. At Eden Park it was size. At Waitakere Stadium we were turning a suburban venue into an international stadium with branding on temporary structures. And Northland Stadium was just a bit further away in Whangarei.”
“We were thrilled with the result of our efforts and the work of our whole crew. This was a massive undertaking that involved most of our 70-plus staff at certain times. There was a requirement for most to dig in and do that bit extra to get things done and that was what happened. It was a real team effort.”
